Brand & Design

Visually amplifying the critical moments across your business journey

Wherever you are in your business journey, critical moments shape what comes next.

By combining strategy, brand and communications, we can help you provide clarity and impact to your stakeholders in moments that matter most.

How we help

We develop brand strategies that connect with stakeholders during the moments that matter most in a business journey. Grounded in quantitative and qualitative research, our work defines brand positioning, purpose, vision, and values, and shapes compelling narratives and messaging that resonate across audiences and channels.

• Quantitive and Qualitative Research
• Brand Strategy
• Brand Positioning
• Organisational purpose, vision & values development
• Stakeholder value proposition
• Brand narrative & messaging
• Naming & legal checks

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We help businesses build purpose-led brands that connect with the people who matter most. Through strategy, identity and design, we support organisations at every stage of their journey, from naming and launching new ventures to refreshing established brands. Our integrated approach ensures clarity and consistency across every touchpoint, enabling brands to show up meaningfully in the moments that matter. By aligning brand with purpose, we help enhance reputation, attract talent, strengthen culture and foster lasting loyalty.

• Logo design & trademarking
• Brand Identity & design systems
• Brand & visual style refresh
• Motion identity principles
• Illustration & branded imagery
• Tone of voice & writing guidelines
• Employee brand training

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With over 30 years of experience partnering with Australia’s leading companies, we help define and deliver clear, compelling narratives that align responsibility with profit to demonstrate sustainable value creation. Our strategic and creative approach ensures alignment with all relevant reporting frameworks, enabling businesses to move beyond compliance and foster deeper investor connections across every channel.

• Annual reporting
• Integrated Reporting
• Sustainability & ESG reporting
• Digital reporting
• Investor presentations
• Content & engagement

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We create communications that inspire engagement and build trust by helping companies define clear, purpose-driven narratives that balance responsibility with profit. With over 30 years of experience, Sodali & Co partners with leading Australian businesses to deliver best-practice corporate communications aligned with strategy and reporting requirements. Our strategic and creative approach strengthens investor connections across all channels, supported by robust systems and deep expertise.

• Brand launch campaigns
• Employee brand engagement
• Brand films & playbooks
• Photography, video & animation
• Website design & build
• Exhibitions & event branding

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We craft seamless digital experiences that maximise reach and foster meaningful engagement by combining strategic insights, creativity, and the right technology. Our in-house team of digital strategists, designers, and developers build and manage client hosting platforms to ensure optimal performance, control, and risk mitigation, supported by comprehensive services including maintenance, content support, and out-of-hours assistance. Through corporate websites and digital products, we help clients leverage today’s digital advances to achieve measurable results, strong ROI, and enhanced stakeholder engagement.

• Information architecture
• Creative and UX design
• Corporate websites
• Annual reporting microsites
• User research and testing
• Photography, video and animation

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Sodali & Co delivers internal campaigns that strengthen culture, motivate talent, and enhance performance. We help organisations foster meaningful employee connections through communications that reflect corporate purpose and values – giving people reasons to belong, grow, and thrive. With deep expertise across culture, diversity, ethics, and training, we create targeted, effective campaigns that influence behaviour, drive engagement, and support 
business success.

• Employer brand strategy
• Employer brand experience
• Talent acquisition campaigns
• Qualitative interviews
• Culture and purpose development
• Workplace branded environments

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